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As part of a school project, we created an engaging motion design campaign for the NGO Play International, intended for public displays across city streets.
The goal of this campaign was to visually communicate the organization's key values, highlighting how Play International helps thousands of children learn, play, and rebuild their lives through sports and education.
To enrich the visual identity, we also designed a complete set of custom icons representing various playful and dynamic activities.
Using After Effects and Figma, we translated these powerful messages into dynamic animations and visuals suitable both as motion content and static posters.