As a freelancer, I supported the communication of Abby, a platform designed to simplify administrative and financial management for freelancers, and its co-founder Benjamin Gardien. After working on both for one year, I continued the collaboration with Benjamin alone for two additional years.

The mission was built around a long-term editorial and strategic approach, with the goal of developing a strong, consistent and authentic presence on LinkedIn. I helped shape a content strategy based on high-performing formats such as opinion-led posts, personal experience stories and company-related announcements, in order to increase visibility, strengthen engagement and build a closer connection with the community.

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